Gregory E. Gibson
16754
Ivy Lake Dr. Odessa, FL 33556
(813)
507-1799
greg@tailwindonline.com
Executive
Manager
Savvy Communicator, Trainer and Project Manager
·
Decisive, confident, solutions-focused and results-oriented
leader with a successful background visualizing, planning, and implementing
successful organizational directives.
·
Highly
effective in branding, increasing profit and impacting product/service
recognition, productivity, and subscription through innovative leadership
and implementation.
·
Dynamic
presenter, communicator, and trainer with keen understanding of how emotion
and interpersonal relationships affect performance at all levels.
·
Expert
capabilities in mining, recruitment, training, and development of top
performing talents.
·
Highly
focused on conforming to organizational missions and philosophy while
constantly sourcing new opportunities and methods on which to build success.
·
Able to
continuously maintain pinnacle performance while tactically managing
superior programs and services. Superior in the identification, analysis,
and resolution of widely varying operational issues.
Core
Competencies
Sales and
Marketing:
Product Branding / Development, Sales Strength Evaluation, SWOT Analysis,
Strategic/Tactical Planning, Media and Direct Response Coordination
Operations
Management:
Team
Recruiting, Training, Development
Accountability and
Expectation
Management
Research & Development:
Competitor Analysis, Marketing Strategies
Policy/Procedure Development, Problem Resolution, Project Planning, and Risk
Management
Organizational: P&L
Management, Budget
Planning/Preparation
Expense
Reductions, and Cost Control
Public/Business Relations: Seminars,
Community and Industry Presentations, Contract Negotiations, Team
Facilitation and Management
Professional Experience
Tailwind
Enterprises, Inc.
President
June, 2006 – Present
Tailwind
Enterprises, Inc. is a one-source solution marketing and branding
organization. We
create complete marketing packages
and strategies for private companies. Our services range from web and print
advertising to full development of corporate profiles and business images.
·
Started the
company with little capital and maintain profitability and growth in a
highly competitive market.
·
Create
complex marketing strategies for companies ranging from sole proprietorships
up to multi-million dollar organizations.
·
Internally
developed a proprietary web development package that allows rapid deployment
of custom websites with dynamic personalized features without the use of a
template.
·
Maintain a
national customer base with over 100 accounts from a single office and three
employees.
·
Customer
retention is currently 100%, with repeat business making up 40% of our
volume to date.
Premiere
Aviation Group, LLC, Birmingham, AL
Director of Sales and Flight Operations
July 2006 - June 2007
Spearheaded complete reconstruction of all aspects of Flight School and
aircraft sales department.
·
Improved aircraft and instructor revenue by incorporating online scheduling
into the company website. Results were more efficient interaction between
students and instructors, allowing greater utilization of available time for
both aircraft and instructors. Students scheduled more frequent lessons
resulting in more rapid completion of the curriculum. Aircraft were more
available resulting in greater rental revenue.
·
Updated aging fleet by releasing unproductive aircraft and replacing with
new, state-of-the-art trainers. This attracted a higher income level of
students and renters while pleasing and retaining the existing customer
base. New technology in one of the added trainers allowed a curriculum
expansion, offering a new product to existing students while attracting
those who had been seeking this technology.
·
Wrote and implemented a new student greeting and interaction procedure,
resulting in 20% increase of retained students after their initial visit.
·
Created a comprehensive branding program, designed and published all
marketing and sales material including from-scratch creation and
implementation of the company website.
·
Resurrected a failing sales program by applying aggressive professional
marketing and prospecting. Results went from zero productivity as a Cessna
dealership to the company being on pace for the manufacturer’s quota at the
time of my departure.
·
Created and implemented a sales commission sharing program to incentivize
instructors to recruit and retain aircraft sale prospects from the student
base.
·
Utilized unconventional marketing and sales strategies to recruit new
customers. A small kiosk in the food court at a local upscale shopping mall
during Christmas helped almost double the active student population.
EVQ, LLC, Birmingham, AL
Director of Media and Marketing
May 2005 – May 2006
Directed the media and marketing to promote the eXtreme Airshow Challenge, a
series of 12 air shows featuring eight pilots in subjective competition for
prize money. The format combined an X-Games style airshow competition,
American Idol-style judging, and a series point system similar to NASCAR.
·
Designed all marketing, membership and sponsorship packages, logos, apparel,
and magazine advertising. Negotiated advertising rates and frequency with
local media at each event. Designed and hosted the company website, which
reported over 1 million hits per month at its peak.
·
Created a number of videos to promote the series, which I produced and
distributed on DVD as advance advertising for each show.
·
Coordinated media coverage for each event. Issued press releases, contacted
news affiliates, conducted and arranged interviews and time on local TV news
programs.
·
Worked as assistant producer during the live shows for the television show
that was being taped for ESPN, in addition to coordinating and managing the
local press that came out to cover the events.
Trillion Digital Communications, Birmingham, AL
General Manager
April 2003 – May 2005
Oversaw all aspects of the company's operations in the states of Florida,
Georgia, and Alabama. This included sales, marketing, construction, customer
service, and maintenance of wireless Wide Area Networks for public school
systems.
·
Managed a staff of 10 employees and was consistently rated the highest in
the company by our customers for excellence in all areas of sales, service,
and operations.
·
Negotiated with local government and school districts as senior contact for
sales, contracting, permitting, and implementation.
·
Successfully liaised with state and local government officials to develop
and nurture key relationships.
·
Earned recognition as the top sales region for the company two years out of
three.
·
Central point of responsibility for 15 wide area data networks servicing
over 2 million students, teachers, and school officials. The company
footprint more than doubled in the region under my direction.
·
Maintained an active working knowledge of wireless WAN radio devices used,
ip networking, electrical wiring, grounding, and wireless topology.
·
Procured, negotiated rates for, and deployed various contractors and other
resources for construction and maintenance of the networks under my care.
Detata, Inc., Grand Junction, CO
National Sales Manager
December 1996 – April 2003
Hired initially as a salesman for a company that manufactures and sells
high-end custom wheels and chrome plating services to car dealerships and
wholesalers in the U.S. and worldwide. Consistently held the top sales
position, and was promoted to the position of National Sales Manager after
two years.
·
Recruited, hired, trained and maintained the sales staff of a high volume
call center and sales department.
·
Developed and implemented a computer-based customer tracking system for the
company that revolutionized our prospecting capabilities.
·
Created and launched a car dealer sales program that went from scratch to up
to $1 million dollars in sales volume each month in under two years.
·
Created and oversaw all Marketing, Sales, and Inventory budgets.
Additionally oversaw inventory ordering and control.
·
Maintained a month-to month 30-day accounts receivable delinquency of less
than 5% on a sales volume of over $1M in monthly sales to mostly open
accounts.
·
Responsible for assisting in design, branding and marketing of all products.
Education
University of Alabama
Aerospace Engineering and Physics
1986-1990
Additional Skills
Commercial Pilot
·
1000+ hours in single engine aircraft, 300+ in complex/multi-engine
·
Commercial License
·
Instrument, Multi-Engine Rated
·
Tailwheel Endorsed
·
AOPA Mentor
Computer Graphic Design, Spreadsheet and Word Processor
·
Experienced in Adobe Photoshop, Quark Xpress, Adobe Acrobat, and other
development programs
·
Skilled with web and e-mail hosting, HTML coding, MS FrontPage, Macromedia
Dreamweaver, Adobe GoLive
·
Adept in the application and use of MS Excel, MS Word, MS PowerPoint, MS
Outlook, Windows XP and Vista.
·
Familiar with offset / 4C-process and digital printing methods and
requirements
·
Extensive portfolio of completed projects (see
www.tailwindonline.com
and
www.greggibson.info
)
